Adorno
The Stars Down to Earth
65,00 ₾The Stars Down to Earth shows us a stunningly prescient Adorno. Haunted by the ugly side of American culture industries he used the different angles provided by each of these three essays to showcase the dangers inherent in modern obsessions with consumption. He engages with some of his most enduring themes in this seminal collection, focusing on the irrational in mass culture – from astrology to new age cults, from anti-semitism to the power of neo-fascist propaganda. He points out that the modern state and market forces serve the interest of capital in its basic form. Stephan Crook’s introduction grounds Adorno’s arguments firmly in the present where extreme religious and political organizations are commonplace – so commonplace in fact that often we deem them unworthy of our attention. Half a century ago Theodore Adorno not only recognised the dangers, but proclaimed them loudly. We did not listen then. Maybe it is not too late to listen now.
The Jargon of Authenticity
65,00 ₾Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or ‘aura’, as his colleague Walter Benjamin described it, which clouded existentialists’ thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language – claiming to address the issue of freedom – signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno’s frank and open challenge to directness, and the avoidance of language that ‘gives itself over either to the market, to balderdash, or to the predominating vulgarity’, is as timely today as it ever has been.