წიგნების კატალოგი
Epigenetics Revolution: How Modern Biology is Rewriting Our Understanding of Genetics, Disease & Inheritance
24,00 ₾Nessa Carey presents a compelling story of the most important revolution in modern biology – and what it could mean for humanity. She concludes by investigating the amazing possibilities for the improvement of humankind that epigenetics offers for the surprisingly near future.
Thought Economics
34,00 ₾Since 2007, entrepreneur and philanthropist Vikas Shah has been on a mission to interview the people shaping our century. Including conversations with Nobel prizewinners, business leaders, politicians, artists and Olympians, he has been in the privileged position of questioning the minds that matter on the big issues that concern us all. We often talk of war and conflict, the economy, culture, technology and revolutions as if they are something other than us. But all these things are a product of us – of our ideas, our dreams and our fears. We live in fast-moving and extraordinary times, and the changes we’re experiencing now, in these first decades of the twenty-first century, feel particularly poignant as decisions are made that will inform our existence for years to come. What started out as a personal interest in the mechanisms that inform our views of the world, and a passion for understanding, has grown into a phenomenal compilation of once-in-a-lifetime conversations. In this incredible collection, Shah shares some of his most emotive and insightful interviews to date.
Psychology in Bite-Sized Chunks
35,00 ₾Freudian Slips presents the essential facts and findings of psychology in an accessible and thoroughly enjoyable way, leaving no Freudian slip or phallic symbol unexamined. From Bobo dolls to invisible gorillas, Clever Hans to Little Albert, the halo effect to the Stockholm syndrome, the book charts a path through the subject’s controversial history and along its most intriguing diversions. Discover how Pavlov made a dog neurotic and electroconvulsive therapy turned a man bisexual, why schizophrenics can tickle themselves, and how the U.S. military developed a pigeon-guided missile.
Pocket Einstein: 10 Short Lessons in Space Travel
29,00 ₾In an era of rapidly developing technology and renewed ambition, the twenty-first century has ushered in an exciting new age of space flight. But what has brought us to this point in our exploration of the universe? And what does the future of space travel hold? From the amazing technology that has enabled us to look beyond the clouds to the possibilities of space tourism, 10 Short Lessons in Space Travel takes a timely look at the essential lessons learned from our voyages into outer space.
Hot Science: Quantum Computing
30,00 ₾Computer technology has improved exponentially over the last 50 years. But the headroom for bigger and better electronic solutions is running out. Our best hope is to engage the power of quantum physics.
Moving Heaven & Earth: Copernicus & the Solar System
25,00 ₾When Nicolaus Copernicus claimed that the Earth was not stationary at the centre of the universe but circled the Sun, he brought about a total revolution in the sciences and consternation in the Church. Copernicus theory demanded a new physics to explain motion and force, a new theory of space, and a completely new conception of the nature of our universe. He also showed for the first time that a common-sense view of things isn t necessarily correct, and that mathematics can and does reveal the true nature of the material world. As John Henry reveals, from his idea of a swiftly moving Earth Copernicus sowed the seed from which science has grown to be a dominant aspect of modern culture, fundamental in shaping our understanding of the workings of the cosmos.
Jellyfish Age Backwards
25,00 ₾A journey from the farthest reaches of the globe to the most cutting-edge research to explore everything the natural world and science have to offer on the mystery of ageing.
From the backwards-ageing jellyfish to the woman who successfully edited her own DNA, biologist Nicklas Brendborg follows the thread of every experiment, story and myth in search of immortality. With mind-bending discoveries and physiological gifts that feel closer to magic than reality, Jelly fish Age Backwards will reshape everything you thought you knew about ageing – and reveal nature’s secrets to unlocking your own longevity.
Back to Nature- How to love life & safe it
29,00 ₾From our balconies and gardens to our woodlands, national parks and beyond, Back to Nature captures the essence of how we feel about the wildlife outside our windows. Through personal stories, conservation breakthroughs and scientific discoveries, it explores the wonder and the solace of nature, and the ways in which we can connect with it – and protect it.
Wizard & the Prophet
39,00 ₾In forty years, Earth’s population will reach ten billion. Can our world support that? What kind of world will it be? Those answering these questions generally fall into two deeply divided groups–Wizards and Prophets, as Charles Mann calls them in this balanced, authoritative, nonpolemical new book. The Prophets, he explains, follow William Vogt, a founding environmentalist who believed that in using more than our planet has to give, our prosperity will lead us to ruin. Cut back! was his mantra. Otherwise everyone will lose! The Wizards are the heirs of Norman Borlaug, whose research, in effect, wrangled the world in service to our species to produce modern high-yield crops that then saved millions from starvation. Innovate! was Borlaug’s cry. Only in that way can everyone win! Mann delves into these diverging viewpoints to assess the four great challenges humanity faces–food, water, energy, climate change–grounding each in historical context and weighing the options for the future. With our civilization on the line, the author’s insightful analysis is an essential addition to the urgent conversation about how our children will fare on an increasingly crowded Earth.
World on the Wing
39,00 ₾Bird migration remains perhaps the most singularly compelling natural phenomenon in the world. Nothing else combines its global sweep with its inherent ability to engender wonder and excitement.The past two decades have seen an explosion in our understanding of the almost unfathomable feats of endurance and complexity involved in bird migration – yet the science that informs these majestic journeys is still relatively in its infancy.Pulitzer Prize-shortlisted writer and ornithologist Scott Weidensaul is at the forefront of this cutting-edge research, and A World on the Wing sees him track some of the most remarkable flights undertaken by birds around the world. His own voyage of discovery sees him sail through the storm-wracked waters of the Bering Sea; encounter gunners and trappers in the Mediterranean; and visit a forgotten corner of northeast India, where former headhunters have turned one of the grimmest stories of migratory crisis into an unprecedented conservation success.As our world comes increasingly under threat from the effects of climate change, these ecological miracles may provide an invaluable guide to a more sustainable future for ourselves. This is the rousing and reverent story of the billions of birds that, despite the numerous obstacles we have placed in their path, continue to head with hope to the far horizon.
Miracle Equation
27,00 ₾Even after the incredible success of his book THE MIRACLE MORNING, Hal Elrod realized that he still had more to share with the world. What he had discovered was a timeless but overlooked formula for success. The world’s top achievers have used it for centuries. He used it to thrive against seemingly insurmountable odds, from overcoming life-threatening health challenges to near financial collapse.
That formula is The Miracle Equation, and it couldn’t be any simpler:
Unwavering Faith + Extraordinary Effort = Miracles
By establishing and maintaining Unwavering Faith that you can achieve anything you desire, and then putting forth Extraordinary Effort until you do, you’ll create results beyond what you believe to be possible. In The Miracle Equation, you’ll learn how to
* Replace fear with faith
* Move from resistance to acceptance
* Let go of negative emotions
* Turn off your stress response
* Overcome your limitations to unlock your limitless potential
* Develop emotional invincibility
* Grow from happiness, which is fleeting, to inner peace, which is lasting
And with the Miracle Equation 30-Day Challenge to guide your way, you’ll create a step-by-step plan to actualize your miracles and become the person you need to be in order to succeed. No goal is out of reach!
Key Ideas: Freud. From psychoanalysis & sex to dreams, the unconscious & more
32,00 ₾The influence of Freuds revolutionary ideas extends to art, literature and the language of everyday life. With clear and concise explanations of Freuds technical terminology, this guide to his theories begins with a short biography, then explains how he developed each of the central concepts of psychoanalysis.
Cannabis is Medicine
36,00 ₾In Cannabis Is Medicine, medical cannabis specialist Bonni Goldstein, MD, explains the science behind the use of this amazingly therapeutic plant and describes in easy-to-understand detail the recently discovered endocannabinoid system, involved in almost every human physiological process. Over 4 million people in the US are healing difficult-to-treat illnesses with cannabis medicine, and although 33 states have medical cannabis laws, many physicians remain reluctant to discuss how this plant may be beneficial to health. this book is the comprehensive resource for patients and their loved ones who have not found answers with conventional medicines.
Dr Goldstein has helped thousands of suffering patients — including children — find relief with cannabis. In her revelatory book, she explains the current state of scientific research on more than 28 chronic medical conditions that have responded positively to treatment with cannabis, and offers actionable advice on using various forms of medical cannabis, including CBD, to treat a range illnesses, navigating the medical cannabis industry, and detailed information on safety and legality.
As medical cannabis laws continue to evolve, it is more vital than ever for suffering patients to understand the benefits of this plant from an honest, medicine-based perspective. Educational, practical, and comprehensive, Cannabis Is Medicine reveals the truth behind cannabis so patients can make informed decisions and improve the quality of their lives.
Cosmic Serpent: DNA & the Origins of Knowledge
25,00 ₾Whilst living amongst Peruvian Indians, anthropologist Jeremy Narby learned of their phenomenal knowledge of plants and biochemical interactions, gained under the influence of the hallucinogen ayahuasca. Despite his initial scepticism, Narby found himself engaged in an increasingly obsessive quest. He researched cutting-edge scholarship in subjects as diverse as molecular biology, shamanism, neurology and mythology, which led him inexorably to the conclusion that the Indians’ claims were literally to a consciousness prepared with drugs, biochemical knowledge could indeed be transmitted, through DNA itself.
Marshmallow Test: Understanding Self-control & How To Master It
25,00 ₾A child is presented with a marshmallow and given a choice: Eat this one now, or wait and enjoy two later. What will she do? And what are the implications for her behaviour later in life?
Walter Mischel’s now iconic ‘marshmallow test,’ one of the most famous experiments in the history of psychology, proved that the ability to delay gratification is critical to living a successful and fulfilling life: self-control not only predicts higher marks in school, better social and cognitive functioning, and a greater sense of self-worth; it also helps us manage stress, pursue goals more effectively, and cope with painful emotions. But is willpower prewired, or can it be taught?
In his groundbreaking new book, Dr. Mischel draws on decades of compelling research and life examples to explore the nature of willpower, identifying the cognitive skills and mental mechanisms that enable it and showing how these can be applied to challenges in everyday life–from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement.
With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way we think about who we are and what we can be. And since, as Mischel argues, a life with too much self-control can be as unfulfilling as one with too little, this book will also teach you when it’s time to ring the bell and enjoy that marshmallow.
Blue Mind
29,00 ₾Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In Blue Mind, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water. Grounded in cutting-edge studies in neurobiology, cognitive psychology, economics, and medicine, and made real by stories of innovative scientists, doctors, athletes, artists, environmentalists, businesspeople and lovers of nature – stories that fascinate the mind and touch the heart – Blue Mind will awaken readers to the vital importance of water to the health and happiness of us all.
Awakenings
29,00 ₾‘The story of a disease that plunged its victims into a prison of viscous time, and the drug that catapulted them out of it’ Guardian Hailed as a medical classic, and the subject of a major feature film as well as radio and stage plays and various TV documentaries, Awakenings is the extraordinary account of a group of twenty patients. Rendered catatonic by the sleeping-sickness epidemic that swept the world just after the First World War, all twenty had spent forty years in hospital: motionless and speechless; aware of the world around them, but exhibiting no interest in it until Dr Sacks administered the then-new drug, L-DOPA, which caused them, temporarily, to awake from their decades-long slumber. ‘A brilliant and humane book’ Observer ‘Not only a collection of astonishing case histories, Awakenings is also a memoir, a moral essay and a romance. It is a work of genius’ Washington Post ‘It makes you aware of what a knife edge we live on’ Doris Lessing
Man Who Mistook His Wife For A Hat
25,00 ₾In his most extraordinary book, Oliver Sacks recounts the stories of patients lost in the bizarre, apparently inescapable world of neurological disorders. These are case studies of people who have lost their memories and with them the greater part of their pasts; who are no longer able to recognize people or common objects; whose limbs have become alien; who are afflicted and yet are gifted with uncanny artistic or mathematical talents. In Dr Sacks’ splendid and sympathetic telling, each tale is a unique and deeply human study of life struggling against incredible adversity.
How to Lie with Statistics
27,00 ₾Over Half a Million Copies Sold–an Honest-to-Goodness Bestseller
Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to full rather than to inform.
Diamond: Rise & Fall Of the Third Chimpanzee
26,00 ₾More than 98 percent of human genes are shared with two species of chimpanzee. The ‘third’ chimpanzee is man. Jared Diamond surveys out life-cycle, culture, sexuality and destructive urges both towards ourselves and the planet to explore the ways in which we are uniquely human yet still influenced by our animal origins.